SpecialtyMatch

SpecialtyMatch is the reason MedReach campaigns convert three times better than a generic dialler blast. Every medical webinar has a clinical track (cardiology, oncology, family medicine, neurology). Every doctor has a specialty, a sub-specialty and a weighted topic interest. The matcher computes the eligible list at campaign creation — which doctors get invited at all — and refines it as the campaign runs.

The match is not a string compare. A cardiologist whose registration history is full of interventional-cardiology webinars is a stronger candidate for an invasive-cardiology session than a cardiologist who only attends general updates. The matcher reads DoctorGraph's weighted topics of interest and ranks the eligible list — so the highest-relevance doctors are called first, when the pickup windows are freshest.

Negative filters are as important as positive ones. A doctor who declined three consecutive oncology webinars is de-ranked for oncology campaigns for a cool-down period; a doctor on sabbatical is excluded entirely; a retired doctor never appears on an active-practice list. These are the quiet rules that separate a respectful platform from a spam cannon.

The match is transparent. Every doctor-webinar pair has a score and a reason — "cardiology sub-specialty · interventional track · high weight from last three attendances" — visible to the campaign manager. Nothing is a black box.