PERSONALISATION

FitProfile

A real fit profile, under one login

Stores each shopper's measurements, fit preferences, and past-fit outcomes — used by the storefront for size guidance and by the style graph for recommendations.

  • 1 Profile per shopper, across brands
  • Per -category rules
  • Live Refinement from every return

FitProfile replaces "select size M" roulette with a real profile. Shoppers enter their measurements once (or pull them from past orders) and define their fit preferences — relaxed, tailored, oversized. The profile evolves with every purchase and return.

Storefronts read FitProfile to recommend the correct size on each product; the style graph uses it to surface outfits that will actually fit the shopper, not just look good on a model.

Capabilities

Everything FitProfile handles for you

  • Measurement memory

    Measurements entered once (or imported from past orders) and reused everywhere.

  • Fit preference

    Tailored, relaxed, oversized — captured as structured data the site respects.

  • Return-informed

    Returns with "too large" / "too small" feedback refine the profile automatically.

  • Per-category

    Different rules for tops, bottoms, outerwear — no one-size-fits-all profile.

Integrations

How FitProfile plugs into the fashion stack

FitProfile is a shopper-side record read across the storefront, the recommendation engine, and the returns radar.

  • BoutiqueSite shows recommended sizes based on the profile, per product.
  • StyleGraph filters outfit recommendations by what will actually fit the shopper.
  • ReturnsRadar consumes returns data and writes back profile refinements.
  • UserProfile sits alongside the base profile, scoped to fashion-specific fields.

Wire FitProfile into your product today

Book a consultation with our founders and we'll walk you through the whole microservice stack — not just this one — live on your domain.